Okay let that sink in for a minute. LeBron's business partner told GQ the Nike deal is north of a billion dollars.
How much was the deal for?
I can't say.
Come on, Mav! Can you ballpark it?
What are people saying?
Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]
Yeah. It's a fantastic deal. Nike feels great about the deal. That's the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It's the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
Dude calls it a fantastic deal. It's more than a fantastic deal. It's a fucking unreal deal. Bottom line haters, we're going to have LeBron in our face long after he's finished playing basketball.