The UFC President denied the story to the Las Vegas Review-Journal, calling the story "overblown" and saying that Rovell "is not a fan of facts."
“The UFC is not for sale,” White told the Review-Journal on Tuesday evening. “The ESPN story is overblown. Darren Rovell is not a fan of facts. His facts could not be further off.”
That's a pretty strong denial from a straight shooter. There is definitely something going on but it must not be a sale.